Logo must include a B in it.   The plan is to use the B shape as the launch icon on the App/Play store(both apps will start with BETTER and company name is Better World Software Inc.)   

Logo needs to incorporate a ribbon since giving to charity is a big part of the mission for this app.   The original design used a turquoise and dark pink color, however I'm open to changing the colors.  I have attached the black and white B shape I was incorporating a ribbon into, but the logo B does not need to look like this.

Logo could include some calendar/scheduling elements as app manages appointments/schedules.

Since the app is being developed by Better World Software Inc. I would prefer keeping some blue and black/grey to keep it somewhat similar to the colors of the company logo.  The pink was to relate/represent the caregiver aspect of the app.  

The logo will be used for either BETTER now  (the client app) or BETTER pro (the professional app).  Logo can include either of these names "Better now" or "Better pro".