SPW

Thanks everyone for participating. SPW is a new aftermarket wheel brand for hot rods, classic cars and classic trucks. It is a sister/spinoff brand of Schott Wheels, so I would like the design to have some visual continuity with the existing Schott Wheels brand while still giving SPW its own identity. We are looking for a clean, premium, aggressive automotive logo — not something that looks like a detailing shop, racing team or repair shop. The SPW lettering itself should be the main focus. Very important: this logo will be machined, engraved and embossed into aluminum wheels and center caps, so it needs to work extremely well as a simple one-color logo without gradients, shadows or tiny details. It should still look strong when reproduced fairly small. Feel free to explore a subtle automotive/performance element, but please avoid overly complicated car silhouettes, checkered flags or generic clip-art styling. We are looking for something that could become a recognizable wheel brand for many years. Please also show your design in solid black and white so we can see how well it will work when engraved or machined. The print version of the logo can have color. Red/Black/and White or Silver

The logo can not say "Schott Performance Wheels" in the logo. SPW needs to stand alone.