Rooted in Grace is a lifestyle brand centered around my journey of learning to garden as a complete beginner while navigating the chaos of everyday life. I share the process on TikTok with humor, real-life moments, my dogs, garden projects, mistakes, wins, and everything I’m learning along the way. My audience is primarily women who enjoy relatable lifestyle content, beginner gardening, humor, dogs, home and garden projects, and following an authentic journey. I’m growing the brand beyond social media into merchandise such as stickers, apparel, and other lifestyle products.