Brand sells: innovative, high-end BBQ, griddle, and grilling equipment
Products designed with a focus on: Indoor outdoor ease of use from grill to dishwasher,oven table, etc
Target Audience: Middle/High Income families to purchase in-store at places ranging from Home Depot, to William Sonoma
Logo should be a combination of rugged but modern aesthetic and sophisticated, high-end (appealing to outdoorsy men and moms at the same time)
Keeping the inspiration of the existing logo, as we can't change the brand name
We need 2 versions of our new logo, a larger one, and a simpler one that's just text with a tiny symbol
Ideas: incorporating the bull's horns as the Y, placing mountains on top rather than on the bottom, trees or water instead...