LIMINEAU is a premium home fragrance brand creating refined atmospheric objects for the home.
The logo name is “limineau”. Lowercase is preferred for the wordmark, but uppercase may also be shown if the designer believes it is genuinely stronger.
The first product is a reed diffuser set: glass vessel, fragrance, reeds, refill, packaging and scent card presented as one considered object.
The target customer is design-conscious and values interiors, atmosphere, restraint, taste and understated luxury. They are buying a composed object for the home, not just a fragrance.
The brand should feel calm, refined, atmospheric, premium, editorial, object-led and quietly distinctive.