For Kem & KK Signature Scent, your target audience should feel luxury + bold + New Orleans energy—not basic. You’re not selling cheap body care… you’re selling a lifestyle scent brand.
🎯 PRIMARY TARGET AUDIENCE (Your Main Buyers)
💎 1. Luxury Self-Care Consumers
Age: 21–45
Mostly women (but keep brand unisex)
Into:
Candles
Body wash
Bath bombs
Skincare routines
They already shop brands like:
Dior
Chanel
Bath & Body Works
👉 They want to feel:
Relaxed
Expensive
Put together
Brand Positioning: Luxury fragrance + lifestyle brand
Brand Personality: Bold • Elegant • Unforgettable • Confident • New Orleans luxury energy