- $129
- BUDGET
- 430
- ENTRIES
BRIEF
DESIGNS (430)
- Logo Name:
- The Choptimizer
- Company Intro:
- The Choptimizer is a proprietary optimization engine that sizes solar + battery systems and writes smart battery operating schedules — it's the brain that makes batteries save 20–30% more than standard installations.
- Instructions:
- STYLE: Custom hand-lettered flowing script wordmark. Think Mercedes-Benz vintage script, Milwaukee Tool, Observatory OC music venue logo. The letters should connect and flow as one continuous gesture — confident, bold, vintage-modern. NOT a geometric sans-serif. NOT thin/delicate wedding script. This needs muscle. FONT REFERENCE: Google's "Lobster" font captures the weight and vintage character we like — but the final logo must be custom lettering, not a font. THE SIGNATURE DETAIL: The word "Choptimizer" has two letter "i"s. We want the dots on both i's replaced or connected by a small gold lightning bolt or electrical arc spanning between them. This should feel hand-drawn — like the letterer added it naturally — not like clip art pasted on. This is the must-have. "THE" TREATMENT: "The" sits smaller above "Choptimizer" — either in clean tracked sans-serif caps or smaller script. "Choptimizer" is the star. OPTIONAL EXTRAS: A lightning bolt swoosh/underline below the wordmark, or a bolt tail off the final "r." Not required but welcome. COLORS: Main text: White (on dark) or Dark Navy #0F172A (on light) Lightning bolt elements: Gold #FFCC33 "The" text: Gold (on dark) or Teal #00B8A9 (on light) Background options: Dark Navy #0F172A and Light #F5F3EE Please show the logo on BOTH dark and light backgrounds. MUST WORK ON: Trucker caps (embroidered, ~3" wide), web app headers, PDF report headers, trade show banners, stickers/patches. Needs a single-color version (all white, all black) for merch. DO NOT WANT: Solar panels, sun icons, battery icons, abstract tech swooshes, gradients, 3D effects, green (we use teal), generic SaaS startup aesthetics, thin/delicate scripts. CONTEXT: The Choptimizer is the intelligence inside WattChop (a solar + battery optimization platform). It's the brain that makes batteries save more money. Installers say "we ran it through the Choptimizer." It needs to feel like a performance brand — like AMG is to Mercedes. WattChop's brand uses Teal #00B8A9 + Gold #FFCC33 + Dark Navy #0F172A.
Open design concept stage had ended with 430 submissions from 82 designers. Go to DESIGNS tab to view all submissions.




























































































































































