I am starting a small plumbing business in a smaller city in the midwest USA. I live in a VERY democratic-voting area, and am very much of that persuasion myself. Nearly all construction trades and companies in my area are very MAGA-coded, and I want to subtly signal that I am different while not alienating the random few republicans who live in the area and may want to hire me. I already have decided Blue Wave Plumbing is the company name, and would like to use the slogan "Flowing Forward."