92.9 and 107.5 The Vibe

visited this project

3 days ago

92.9 and 107.5 The Vibe is a radio station playing Urban AC music 24/7. Target Audience – Peoria, Illinois Core Demographics Age: Thirty-five to fifty-four is the clear center, with meaningful reach into fifty-five plus Gender: Female-leaning, especially during daytime and afternoon drive Ethnicity: Predominantly African American, reflecting Peoria’s Black population concentrated in the city of Peoria and inner-ring neighborhoods Income: Working- to middle-income, with a solid base of stable, long-term residents Education: High school through some college; many hold trade, healthcare, education, or public-sector jobs Home status: Mix of renters and homeowners, often multi-generation households Local Lifestyle & Community Connection Deep roots in Peoria proper, with generational ties to the area Strong involvement in: Church communities Local nonprofits and civic groups School and youth activities High trust in local voices and long-tenured on-air personalities Values stations that: Talk about Peoria issues, not Chicago or national hype Show up at community events, festivals, and charity drives Relies on radio for companionship, especially during workdays and commutes Music Preferences (Peoria-Realistic) Core: Nineties and two-thousands R&B Strong acceptance of: Slow jams Classic Urban AC staples from the late eighties and early nineties Select, familiar hip-hop/R&B crossovers only if: Melodic Recognizable Non-aggressive Local gold artists test especially well: Mary J. Blige Luther Vandross Toni Braxton Maxwell Boyz II Men Anita Baker Usher (early-career) Newer music must feel safe and soulful, not club-oriented Listening Behavior in Peoria Heavy usage during: Morning drive At-work listening Afternoon drive Radio is often on all day in offices, salons, healthcare settings, and retail Listeners prefer: Consistency Familiarity Minimal format churn Streaming supplements radio, but local FM still dominates daily listening Digital & Social Habits Strongest platforms: Facebook (primary) Instagram Uses YouTube mainly for: Music videos Live performances Less TikTok-driven than younger Urban formats Responds well to: Station giveaways Community-based posts Photos/videos from local events Advertising Strengths in the Peoria Market Urban AC in Peoria performs especially well for: Healthcare providers (hospitals, clinics, pharmacies) Auto dealers (especially used and certified) Banks, credit unions, insurance Funeral homes and memorial services Beauty salons, barbers, and personal care Grocery and neighborhood retail Local colleges, trade schools, and workforce programs Station Tone That Works in Peoria Warm, grown, and respectful Conversational, not flashy Community-first, not trend-chasing Emphasizes: Stability Familiar voices Local pride Avoids: Edgy language Heavy slang Over-urbanized, big-city positioning

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