We have an existing brand (Integrity Contracting) and we are wanting to create a second brand for our home building division. We are undecided between "Covenant Homes" & "Integrity Contracting" Artists may choose to do a Logo for either brand any of the styles in the reference pics we've uploaded--however, if making a logo for "Covenant Homes" a small "by IC" using the original company logo underneath is key.
Our target audience is a combination of our local population and transplants who are relocating because of their interest in local Ozark culture. In either case, classic American vibes describes them well. Tried-and-true Americana over cutting edge Euro trends.