Good ol' Cookie is a premium frozen cookie dough brand that blends Michelin-level quality with viral street energy. We hand out cookies in real-life settings and capture authentic reactions using POV video — our brand lives at the intersection of high-end taste and relatable content.
Our audience is millennial, Gen Z, and younger x consumers, ages 18–50, who value:
Indulgent food experiences
Aesthetics and packaging that pop on social
UGC culture and street credibility
Gifting or hosting with personality
Think: the person who shops Graza olive oil, drinks Chamberlain Coffee, and saves recipes from TikTok. A mom who wants to bring home baked good to a dinner party or bake for her children
Good ol' Cookie is a premium frozen cookie dough brand that blends Michelin-level quality with viral street energy. We hand out cookies in real-life settings and capture authentic reactions using POV video — our brand lives at the intersection of high-end taste and relatable content.
Our audience is millennial, Gen Z, and younger x consumers, ages 18–50, who value:
Indulgent food experiences
Aesthetics and packaging that pop on social
UGC culture and street credibility
Gifting or hosting with personality
Think: the person who shops Graza olive oil, drinks Chamberlain Coffee, and saves recipes from TikTok. A mom who wants to bring home baked good to a dinner party or bake for her children
Instructions：
We’re looking for an iconic, ownable brand mark that can scale from social media avatars (IG/TikTok) to packaging, merch, and digital content.
What we want:
A stylized bitten cookie that isn’t generic — the bite should be distinctive or branded (not a perfect round chomp)
Chip layout that feels intentional — we’re open to a hidden or subtle “GLC” integration
Color palette includes:
Sky blue background (#FBD9DF or similar pastel)
Warm brown cookie
Dark chocolate chips with one accent “brand chip” (light green #A2D982)
What we don’t want:
Anything too corporate or serious
Overly cartoonish styles
Text-heavy logos that don’t scale to circular profile avatars
Deliverables should include:
Standalone icon (cookie only)
Version with wordmark if possible: Good ol’ Cookie in bold, modern sans-serif
The logo should immediately signal: fun, premium, social-first cookie company.
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Lukas Jaklitsch2 months ago
We do not want the logo to just be the name Good Ol' Cookie. We want the Cookie to be the logo with some uniqueness
Gilate selected as finalist!a month ago
pixalrahul selected as finalist!a month ago
Design Concepts Completed25 days ago
Open design concept stage had ended with 307 submissions from 55 designers. Go to DESIGNS tab to view all submissions.
We do not want the logo to just be the name Good Ol' Cookie. We want the Cookie to be the logo with some uniqueness
pixalrahul
Gilate
Neng Khusna
giphone
Snapp
Michael Luutu
Paradiseg
Lordede
Hadisk
AndreBWid
Ayamas
jaize
luckyprasetyo
Ariza Mauliza
Sami Ur Rab
Bright Ritchil
subrata
Poki
ndndn
Makkin
ATTACK
Gwerth
M J
axel182
Asani Chie
brandshark
gitzart
zonpipo1
RLRL
dimas kusdiono
BeeOne
IamSoya
ingepro
ansh
Koushik
Bibek Nag
Rahul Biswas
LogoQueen
BrightARTS
Andri Herdiansyah
naldart
artbitin
perspective
gumelar
MAXR
hasibhasan
Boomstudioz
superiors
anchorbuzz
Jestony Recanel
oindrila chakraborty
rizuki
iffikhan
dewipadi
andayani*
