Format: A horizontal logo as the primary version (symbol on the left, text on the right), with a secondary icon version (e.g., just the symbol) for profile images, app icons, or stickers.

Colors: A combination of blue (trust, reliability), white (clarity, simplicity), and optionally dark gray (strength, professionalism).

Symbol: A shield combined with a neutral, helping hand or a stylized assistance/support symbol that conveys protection, guidance, and trust.

Font: A strong, clean sans-serif font, such as Montserrat or Poppins. The text should be easy to read, balanced, and modern but not overly stylized.

Style: Clean, minimalist, and masculine. It should reflect trust, reliability, and functionality—avoid overly soft or abstract styles.

Cultural tone: The design should appeal to a male audience from the Balkan region, conveying strength and support without resembling temporary employment or staffing agencies.

GoAssisto