* Simplicity, clean
* Pacific Northwest color palette (main color should be greens or blues)
    * https://www.color-hex.com/color-palette/69530 
* Mountain range, water, evergreen trees, snowcap mountain caps are all elements that can be used
* Idea of iconography in the O in OP (silhouette inside)
* Lower case for font
* Play with O and P being intertwined somehow
* Horizontal word mark layout and vertical square layout version
   *vertical should have op on top with life under
* Light and dark background variations

oplife