Open to anything the creative minds here come up with!!

Some generic AI produced ideas that could lead somewhere but definitely aren’t the only options are:

Playful / Professional Balance - My company name should tell you that I don’t want to be completely “buttoned up” / serious, but my clients are important and treated as such.  I’d like to steer clear of the traditional “financial advisor / planner” vibe.

Subtle nods in the design and font to playful nature are welcome and desired, but I don’t want to take it so far that I’m seen as a clown. People need to know that I’m professional, but I don’t let it dampen my personality

Colors (same as above, open to anything), but I think (maybe until I see it), that I may like to see some of these suggested color combos depending on the design (slate & Mint green), (Teal and dark grey), (charcoal and electric blue)

One decent idea that was pitched to me was the incorporation of a shadow behind a stick figure or outlined figure?  That is the role I play, I’m behind the scenes working directly with company owners and operators, supporting them….their “sidekick”

Can’t wait to see what ideas you come up with!

Russell S Criddle

Sidekicks OR Sidekicks Advisory Partners Logo Design