The Crew Hangar – Logo Design Brief
VIBE & GOAL

Vibe: Gritty, proud, trend-forward — streetwear meets airport tarmac.

Goal: Create a brand that ground crew and gate agents actually want to wear off-duty — not just a uniform, but a badge of honor. Something that says “I’m crew” with style and attitude.

✅ Logo Style
Modern, bold, clean — not over-complicated

NO circular logos

Designed for retail, not corporate

Should feel at home in an airport AND on the street


🧱 Logo Shape
Horizontal / Rectangular Orientation

Inspired by flight tags, boarding passes, hangar signage

Ideal for placement on sleeves, patches, hats, or chest prints


🔤 Typography Direction
Strong sans-serif or modern stencil font

Industrial, but not military — more aviation ground crew chic

All caps or bold variation preferred

Text:
The Crew Hangar (no abbreviations)

🖼️ Icon Element Ideas
Optional, but encouraged: include an icon that captures the ground/ramp crew world. Ideas:

Headset with wings

Marshalman with raised wands (stylized, minimal)

Ramp cone or chocks (triangular/arrow-like)

Tug silhouette (subtle) TRY THIS

Hangar doors or markings (linear/architectural)

It should be simple enough for embroidery — no overly complex detail.


🎨 Color Palette
Start in black and white for max versatility.
Later, brand color options:

Jet Black / Asphalt Gray

Runway White

Ramp Cone Orange / Safety Yellow (as accent only)

Optional: Elevate Aviation Blue #0033a0 for subtle tie-in


🧥 Where the Logo Will Be Used
T-shirts, hoodies, joggers, hats,
Hang tags and product packaging

Embroidery on jackets and bags

Online store, social media, and CrewLink app


🧠 Ovearhartt meets runway crew life.
Workwear aesthetic. Airport soul. Street-level edge.
Designed for the people who keep flights moving — tough, proud, and always on point

The Crew Hanger