Logo Design Feedback & Direction – Club Member Rewards - see attached mockup we made.

We received updated feedback from the General Manager that will affect the logo design. Please review the following points for the next round of creative:

Program Name Options
The program name may change. Please provide logo concepts using both of these versions:

Club Member Rewards
Tagline: “a travel benefits program”

Club Travel Rewards
Tagline: “a division of Cruise & Vacation Desk”

Design Direction & Considerations
Affluence & Luxury:
The overall tone of the logo should reflect a sense of exclusivity, sophistication, and luxury. Think elegant and premium—not playful or casual.

Avoid Golf-Specific Imagery:
Although some members are part of golf clubs, not all are. Please do not include golf flags, clubs, or any golf-related visuals.

Do Not Include:

Palm trees

Airplanes

Luggage or luggage tags

Cruise ships

Audience Inspiration:
The target demographic is interested in aspirational, bucket-list travel experiences. The GM referenced destinations like:

Antarctica

The Galápagos Islands

African Safaris

River cruising

While it may be challenging to directly depict these in a logo, we’re aiming to capture the spirit of adventure, exclusivity, and once-in-a-lifetime travel.

We love our new logo and couldn't be happier with the excellent design work by Jaize.

Club Member Rewards- a division of Cruise & Vacation Desk