Club Member Rewards- a division of Cruise & Vacation Desk

Logo Name：

Club Member Rewards- a division of Cruise & Vacation Desk

Company Intro：

Club Travel Rewards' target audience is travelers.

Instructions：

Logo Design Feedback & Direction – Club Member Rewards - see attached mockup we made. We received updated feedback from the General Manager that will affect the logo design. Please review the following points for the next round of creative: Program Name Options The program name may change. Please provide logo concepts using both of these versions: Club Member Rewards Tagline: “a travel benefits program” Club Travel Rewards Tagline: “a division of Cruise & Vacation Desk” Design Direction & Considerations Affluence & Luxury: The overall tone of the logo should reflect a sense of exclusivity, sophistication, and luxury. Think elegant and premium—not playful or casual. Avoid Golf-Specific Imagery: Although some members are part of golf clubs, not all are. Please do not include golf flags, clubs, or any golf-related visuals. Do Not Include: Palm trees Airplanes Luggage or luggage tags Cruise ships Audience Inspiration: The target demographic is interested in aspirational, bucket-list travel experiences. The GM referenced destinations like: Antarctica The Galápagos Islands African Safaris River cruising While it may be challenging to directly depict these in a logo, we’re aiming to capture the spirit of adventure, exclusivity, and once-in-a-lifetime travel.

Preview

Preview

Reference Samples：