WOuld prefer to keep closer to Horizontal shapes to fit website header but open to other shapes too.

Color ideas - mentioned California vibes, but he is a desert and mountain guy so thinking earth tones - greens, blues, browns, beige - one example is we found is this https://www.lemon8-app.com/aniamarush/7220458874208584197?region=us
- but we are also open to new combinations as well

Font - stay away from script unless you are using it simular to example 1 for initials only - looking for a modern , chill vibe and feel

Jeffery P Schnurr

Very good designer and someone who is easy to work with. Patient and for sure went the extra mile on our logo design. Would recommend.

J D Cowen Foot Clinic