Logo Design Brief – 24/7 Live Streaming Sports Channel

We are a new 24/7 live streaming sports channel. While we are new, we want our brand to feel familiar and timeless—as if viewers have heard of us before, like we've been around for decades.

Design Concept
We are looking for a Varsity Jacket-style "swish" logo that combines both retro and modern aesthetics. Think of the classic Brooklyn Dodgers or Los Angeles Dodgers script from vintage baseball jackets—clean, bold, and nostalgic—but with a modern refresh that makes it feel current and dynamic.

The logo should:

Be simple, bold, and highly legible – It will be used on television as overlays and animations, so complexity should be minimal.

Feature a "swish" style – We love the motion and energy that comes with that style.

Balance retro and modern – It should evoke classic sports heritage while feeling fresh and relevant today.

Text & Hierarchy

Primary focus: "Sports on TV" – This must be the most prominent and easily readable part of the logo. NOTE: Depending on the design, not sure if we want the "O" in On Capitalized on small letter...

De-emphasized: ".TV" – This should be part of the design but subtly integrated into the swish rather than being a focal point.

Tagline (optional use): "Since 1939" – This should be positioned in a way that allows it to be removed without affecting the main logo. Ideally, it would sit underneath or in a secondary position.

Usage Considerations

Must be adaptable for TV overlays, animations, and digital use.

Needs to work in both full-color and monochrome versions.

Should be scalable—clear and impactful whether small (on-screen bug) or large (promotional graphics).

We are open to your creative interpretation but want to ensure the logo captures the nostalgic feel of classic sports branding while remaining clean, modern, and TV-friendly.

SportsOnTV.tv