The Elite Edge

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3 days ago

🚀 The Elite Edge Logo Design Brief 1️⃣ Brand Overview & Mission The Elite Edge is a high-performance coaching program designed for entrepreneurs, sales professionals, fathers, and fitness enthusiasts who want to win in faith, family, fitness, business, and mindset. 🔥 Mission: To develop elite, disciplined, faith-driven leaders who push past limits and live with purpose. 💡 The logo should reflect: Power, discipline, leadership, faith, and high performance. It should feel bold, masculine, and inspiring. 2️⃣ Design Style & Inspiration ✅ Strong, bold typography (NO cursive, script, or decorative fonts) ✅ Minimalist but high-impact (No overly complex details) ✅ Masculine, high-performance feel (Think elite athletes & leadership brands) ✅ Sleek, modern, and versatile (Must work on apparel, digital, and print) ✅ Symbol/Icon Option: A bold "E" or "EE" monogram for an icon variation 💡 Think of brands like Under Armour, Jocko Willink, John Maxwell, and elite sports teams. 3️⃣ Font Preferences (Best Choices for The Elite Edge) 🔥 Preferred Font Style: Bold, high-energy, and slightly aggressive—sports-inspired but professional. ✅ Primary Font Choice: Edge Display – Strong, modern, and elite ✅ Backup Options (If Needed): Ironclad – Slightly rugged, warrior-style feel Industry – Clean, modern, and athletic (closest to Demonized) Tungsten – Sharp, aggressive, and high-performance 📌 Avoid: Any script-style, rounded, or comic-style fonts. 4️⃣ Updated Color Palette & Meaning 🔥 Primary Colors: High-contrast, powerful colors that reflect energy, leadership, and success. ✅ Deep Green (#2E8B14) or Neon Green (#00A550) – Growth, energy, and action ✅ Black (#212121) – Power, intensity, and elite performance ✅ Dark Gray (#333333) – Strength, authority, and sleek modern design ✅ Metallic Silver (#C0C0C0 or #D3D3D3) – Premium, high-performance accent color ✅ White (#FFFFFF) – Clean, professional contrast 💡 Why these colors? Green represents growth, energy, and forward momentum. Black/Gray reinforces strength, power, and discipline. Silver/White keeps it sleek, modern, and premium. 5️⃣ Logo Use Cases (Where It Will Be Used) 📌 Website & Social Media – Clean, high-resolution digital logo 📌 Apparel & Merch – Needs to look strong on hats, shirts, jackets, etc. 📌 Business & Coaching Materials – Must be professional for branding 📌 Icons & Profile Pictures – A simple “E” or “EE” logo variation for icons 💡 The logo must be scalable—work in full color, black & white, and be adaptable for both digital & print. 6️⃣ Deliverables & Final Expectations ✅ Logo Variations Needed: Primary Logo (Full version with text + icon) Icon-Only Version (For small use cases like social media) Black & White Version (For print & alternate branding) ✅ File Formats: Vector Files (.AI, .EPS) – For scalability High-Res PNG & JPG – For website & social media Transparent Background Versions 📌 If possible, include a mockup of how the logo looks on apparel (t-shirts, hats) to ensure it translates well to merch.