I am a massive Star Wars fan - the "Echo Base" name references a base on a snowy, mountainous planet in one of the early movies.  The logo will represent my consulting business, which is focused on technology companies and private equity/investment firms.  I would like an abstract reference to the Star Wars base in the logo - the first image in the mood board does this well but is too obvious.  the snowy mountains and technical hardware (generator, steel door, dish with antenna - no guns pls!) convey this well.  The abstract "Hoth" image on the final page is good as well, and the large, round Ion cannon on several of the images can be a key feature.  The logo needs to have a nerdy/sci-fi feel that conveys strength and isn't cartoonish.  My target clients will be senior, high ego but nerdy executives.  They need to take me seriously but will appreciate my nod to a sci-fi classic.

Echo Base Advisory