The logo must be horizontal. It must include the words "Mattress Source" as the main text, as well as "Made Local" in smaller lettering. 

It must include an icon that includes the State of Michigan outline of some kind. I would also like to see versions that attempt to combing the State of Michigan with a mattress (bed) icon as well. See the attached PDF for examples.

Lastly, the font must not have sharp edges. It needs to look more "hand made" and softer. Like a hand-crafted mattress! :)

Please don't hesitate to ask questions if you are unsure!