A home decor, apparel and accessories line that is inspired by the ocean. The designs are graphic, fun, playful and eco friendly. The designs incorporate the different colors of the ocean and colorful marine fish, tropical plants, birds, coral and everything that is beach vibe/ocean life. The target audience is people who live or spend a lot of time on the water, beach house, or boat or just love the ocean. They are active, respectful for the environment, fun, and have an elevated taste for good design and aesthetic. Age range is broad: teens to 60's, scuba divers, boaters, surfers, California vibe.
