I like the logos of AETNA insurance, Banner Health, and OptumRx.  They are simple but promotes the look and feel of caring, reliability, and trustworthiness.  I want to achieve the same look and feel.

I like the following color combinations as options:

royal blue, yellow, white

orange, black, white

blue, grey, black, white

I want the logo to be distinct.  The icon must be easy to remember.

I want people to feel like when they see my logo, they will know immediately that the company is caring.  It doesn't to have healthcare related symbols.  It just needs to show the company is caring because we may expand to non-healthcare clients down the road.

Thank you.

answer care