Using a memorable stand alone symbol is the final goal. Something that alludes to the concepts of "scientifically backed", "endless fitness potential", and "power/ dominance". Wanting the mobius strip referenced below as the main icon. I like the use of negative space with a black background (burnt metallic gold & metallic blue as the colors used for the logo)

Should read:
Endless
Sports Supplements LLC

Benjamin Infinity

Endless Sports Supplements LLC Logo Design

Great design and thinking outside the box to give me what I originally wanted.