Style: Modern, Geometric, Abstract

Logo and Company name separate (DO NOT put 1st in the graphic component)
Graphic will be used as standalone in some marketing (without the words 1st on the List)

Be able to use the logo as colored version or black and white or white (ie. all white letters and graphic to go on a black background).

To be used as either a rectangle shape (graphic + name side by side) and square shape (graphic above name)

We have 2 graphic ideas to explore: 1) Use a simple geometric paper airplane to symbolize growth or upward movement as well as computer mouse arrow or 2) A geometric/pixelated 1 that is boxy (please see attached files for initial concepts we want explored)

Current branded colors are these blue tones: #04376A, #33689B and #669BCB. We would like to incorporate these and add two or three additional accent colors into our branding, as suitable. Colors could be green, yellow, red, orange.

Thicker non-serif font for “1st on the List”. If a slogan “Search Marketing” is used, it should be a thinner font.

Font Suggestions: we like Trebuchet MS, Verdana, Tahoma. Would like this to a web-safe font according to W3Schools.

We do NOT want a typical “SEO” looking log with a magnifying glass, growth chart, or any resemblance to current logo.