We are a fitness equipment design company that also offers programming and training for the above listed demographics. 

The slogan for the company is: 
“Intention is Everything” 

I’d be happy to explain in greater detail, but if it’s not needed I won’t bore you. 

I will say though that having a logo where a piece of it can be used , such as the first letter in Rogue Fitness, is as recognizable as the name it self for those that are in the field. If the first letter (I.e.Rogue) , initials or a separate logo, like the NC Fit one can be used in isolation then that’s extremely beneficial. Because it allows you to cut a simplified logo into things like steel with a CNC machine. 

I’ve attached some other companies who’s minimalist design works well here too:

https://www.google.com/search?q=rogue+fitness+logo&ie=UTF-8&oe=UTF-8&hl=en-us&client=safari


https://repfitness.com/

I knew from the minute I saw it that this was was design I wanted. Can NOT recommend their work enough!

Violence Fitness