1. Background:
The logo is for a certified Wim Hof Breathing Method Coach (https://www.wimhofmethod.com/) who specializes in training and instruction that incorporates breathing techniques, cold exposure, and ice therapy for health and self-improvement. The name of the business is: "Breathe With Steve".

2. Objective:
Create a logo that encapsulates the essence of the Wim Hof Breathing Method, focusing on elements of breathing, cold, and ice, while appealing to the target demographic of young women interested in meditation, health, self-improvement, hiking, sports, and yoga.

3. Keywords for artistic direction:
- Breathing
- Cold
- Ice

4. Target Audience:
- Young women aged 18-30.
- Interested in breathing techniques, meditation.
- Focused on health and self-improvement.
- Enjoy hiking, sports, and yoga.

5. Sources of Inspiration of Images/Vibe (TTHESE ARE JUST FOR INSPIRATION AND IDEAS - YOU DON'T NEED TO FOLLOW IT TO THE LETTER):

- The serenity and wholeness of Earth, symbolizing the global appeal and natural aspect of the method.
- The Yin Yang symbol, representing balance and harmony.
- The Om symbol, indicating a connection to spirituality and inner peace.
- A badger meditating, showing focus and inner strength.
- A vibrant illustration of a yin-yang symbol created with natural landscapes, conveying a balance between two states.
- An ice wolves sports logo, suggesting energy, power, and a connection to cold environments.
- The word 'breathe!' against a blue sky, emphasizing the importance of breathing.
- Lush green forests, illustrating health, growth, and the environment where one - might practice deep breathing.
- A photo of Wim Hof in a snowy environment, demonstrating resilience and the embrace of cold.
- Individuals practicing meditation in cold, icy environments, emphasizing the connection between mind, body, and the cold.
- Color wheels and spirals, representing diversity, energy flow, and the vibrancy of life.
- A meditating monk, symbolizing peace, tranquility, and mastery over the body and mind.
- Detailed traditional mandalas and spiritual art, reflecting the intricate journey of self-discovery and enlightenment.
- Fluffy clouds against a blue sky, evoking the lightness and essential nature of breath.
- Iconography that includes the lungs, brain, and snowflake, highlighting the physical and mental aspects of the practice as well as the cold environment.

6. Design Elements (THESE ARE JUST FOR INSPIRATION AND IDEAS - YOU DON'T NEED TO FOLLOW IT TO THE LETTER):

- The logo should be simplistic yet powerful, conveying the method's essence without being overly complex.
- Consider using imagery that reflects the themes of ice and cold, such as snowflakes, icicles, or cool color palettes.
- Integrate elements that represent breath or air, such as wavy lines or abstract representations of breath.
- Consider incorporating a figure in a meditative or yoga pose to represent the self-improvement and health aspect of the target audience.
- The logo should have a balance between soft and strong elements to represent the balance between the calmness of breathing and the challenge of cold exposure.
- The design should be modern and versatile, able to be used on various platforms, from social media to print materials.
- The logo should evoke a sense of empowerment, well-being, and clarity, resonating with the transformative experience that the target audience seeks through the Wim Hof Breathing Method.
- The logo could integrate a circular motif, referencing the cycle of breathing and the holistic nature of the Wim Hof Method.
- Consider symbolic representation of resilience and adaptability, such as the ability of the body to withstand cold, represented through icy imagery.

7. Color Palette (THESE ARE JUST FOR INSPIRATION AND IDEAS - YOU DON'T NEED TO FOLLOW IT TO THE LETTER:)

- Cool tones such as blues and whites to represent cold and ice.
- Accent with warmer tones like oranges or greens to convey balance and health.
- Utilize a palette that combines cool blues and whites with vibrant colors found in the color wheels and spirals, ensuring the logo feels fresh, energetic, and balanced.

8. Typography (THESE ARE JUST FOR INSPIRATION AND IDEAS - YOU DON'T NEED TO FOLLOW IT TO THE LETTER):

- Clean, modern sans-serif font that is easily readable.
- Consider a customized typeface that incorporates elements of the design, such as 'breath' or 'ice'.

9. Usage:

- The logo will be used on websites, social media profiles, business cards, stationery, and promotional materials.