Average Joe FSBO

Logo Name：

Average Joe FSBO

Company Intro：

I am starting a website that helps guide FSBOs (For Sale By Owner) on how to sell their house on their own. By not using a realtor, they will save a ton of money. The site will include blogs, guides, an online course, possible 1-1 consulting, etc.

Instructions：

I selected a lot of logos above! Sorry, but I'm just not sure which direction to go on this one! I know what I don't want. When you google "average Joe", the logos look very cartoonish and gimmicky. And while this is a gimmicky name, I don't want it to seem silly or cartoonish. I want to convey the message of strength and trust. Trust in our brand and help, but also trust that they can do this. I want it to reflect that even though they are an average person, they CAN make it through this process with our help. I really like the colors of this brand and I think this would work. https://dribbble.com/shots/7097608-Sealevel-Brand-Elements (1.HEX: 1F2A44 2. HEX: F7F5F1 3. HEX: B4875E)

Reference Samples：