We are envisioning a logo that embodies our key attributes - upliftment, progress, trust, and communication - while ensuring it is strong, iconic, and stands alone as recognizable without text. Please find the detailed instructions below:

Primary Design Element (Iconic): The primary design element should be an upward-pointing arrow or an abstract representation of elevation or ascension to represent the idea of 'elevate'. It could possibly be composed of different smaller shapes, forming an abstract, memorable symbol. If an arrow is used, it should be unique and not look generic. A creative approach might be to incorporate elements that hint at reviews or feedback like stars or quotation marks in a subtle, abstract way. 90% of has been submitted so far is almost identical concepts. We do not want clip art or variations of logos from similar named companies. Make it unique or don't waste your time submitting. Please do not use "thumbs up" or "like" sign in design.

Typography: While the icon should be able to stand alone, we'll also need versions of the logo with the brand name 'Elevate My Reviews'. When it comes to typography, please opt for a clean, modern font. The typography should be strong, easy to read, and minimalist to balance out the complexity of the icon. Please present options for both title case (Elevate My Reviews) and all lowercase (elevate my reviews) so we can see which we prefer.

Versatility: The logo needs to be versatile - looking good and being recognizable in various sizes, whether it's on a huge billboard or a small business card. It should also be adaptable for use on different platforms, from print to digital, maintaining its impact in different formats such as square, circle, or horizontal layouts.

Simplicity: Despite everything mentioned above, please remember to keep the design simple. It should be easy to identify and understand at first glance. The goal is for consumers to easily associate the logo with our brand, even without any text.

Current brand colors are purple & green, but open to other combinations. 

This should give you a good start, but we are open to your professional advice and creativity as an experienced designer. The key is creating a logo that is visually appealing, memorable, and encapsulates the essence of 'Elevate My Reviews'.

Thank you.