Lion Heart

Logo Name：

Lion Heart

Company Intro：

Lion Heart is a backpack brand designed for athletes with a bit of a darker side. people who go to the gym, hyper competitive, pragmatic, realistic, down to earth, pessimistic, ambitious individuals, straight up catered to some of the more hardcore people of the world. It's a brand of "Serial Winners".

Instructions：

The designs I want are a brand logo, and a design for the first bag. I really want to lean towards the "harder" side of things, I want people to feel "hard" when they put this on. Like this brand "gets me" I want to be aligned with the darker emotions, and competitive sides of athletes and people alike. Phrases like... "Serial Competitors Club" "Serial Winners Club" "Born Relentless, Taught To Relent" "Everyone's Fighting Something" "Trained to Kill & Survive " With an image that goes along with the phrase.

Preview

Preview

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