Krisnen Management Consulting, a global acting consultancy firm located in The Hague, was founded in 2020. We are a white-label consulting firm for tourism, hospitality and reasl estate. We advise governments, municipalities, hotel owners, investment funds, banks, insurance companies, hotel management companies and education institutes. The topics we advise on are strategy, operations, finance and marking. Our clients are among the largest and wealthiest in the world and we work on some of the largest upcoming projects in tourism. We currently predominantly operate in the Middle East, with footprint in the Netherlands, Switzerland and Germany.
Clients:
It is important to note that in a sense, the company has two clients; the end client & larger consultancy firms we provide staffing for (since we are white label we partner up with larger firms such as PwC, McKinsey, BCG).
With the two different clients, the logo will serve a different purpose depending on the context.
When used for the larger consultancy firms, we will serve as a white label consulting firm, meaning that the larger consulting firm will use their logo for all branding purposes, our logo will NOT be used or displayed in this case. Internally the logo is used within these large consultancy firms, which is why it will need to be representable for the company.
For the end clients, the logo will be used for branding purposes and thus needs to be professional and trustworthy. It won't necessarily help us win any business, but it must ensure it won't lose us any by being unprofessional.
Krisnen Management Consulting, a global acting consultancy firm located in The Hague, was founded in 2020. We are a white-label consulting firm for tourism, hospitality and reasl estate. We advise governments, municipalities, hotel owners, investment funds, banks, insurance companies, hotel management companies and education institutes. The topics we advise on are strategy, operations, finance and marking. Our clients are among the largest and wealthiest in the world and we work on some of the largest upcoming projects in tourism. We currently predominantly operate in the Middle East, with footprint in the Netherlands, Switzerland and Germany.
Clients:
It is important to note that in a sense, the company has two clients; the end client & larger consultancy firms we provide staffing for (since we are white label we partner up with larger firms such as PwC, McKinsey, BCG).
With the two different clients, the logo will serve a different purpose depending on the context.
When used for the larger consultancy firms, we will serve as a white label consulting firm, meaning that the larger consulting firm will use their logo for all branding purposes, our logo will NOT be used or displayed in this case. Internally the logo is used within these large consultancy firms, which is why it will need to be representable for the company.
For the end clients, the logo will be used for branding purposes and thus needs to be professional and trustworthy. It won't necessarily help us win any business, but it must ensure it won't lose us any by being unprofessional.
Instructions：
Some key words that we find important;
*Highly professional
*Trustworthy
*Legitimate
*Competent
*Expert
*Transparent
*Global
When clients see the logo, it should breath professionalism and they should deem the company as legitimate and trustworthy.
The full name is NOT a requirement. The abbreviation is KMC.
We like the following colours (NOTE: not all colours we like need to be used):
*Green
*Orange
*White
*Dark grey (with dark grey we me 80-90% black tone).
You do not have to stick to those colors, as they are simply an indication.
The values of the company are the following:
*Client obsession
*Meritocracy
*Transparency
*Competitive spirit
*Thirst for knowledge
We find it interesting how we could showcase this in the logo, without actually writing them down. However, it is not a requirement to include any of the above values if they don't help the design, this is simply to give more information to the designer.
We would like the logo to be clean and clear, an icon can be added, but this is not a requirement and we are open to versions with or without icon(s).
One last note, the logo should be attractive for the clients, but we must not forget the employees, the employees should be proud to work for the company with a cool logo.
K
Kristian3 years ago
Dear designers, thank you all for your designs. We are currently reviewing all of them and will select our finalists soon. We are curious to see what the addition of a chess figure means for the logo, could you create a logo design which include a chess figure? It is interesting for us to add a chess figure as the consulting world is a highly competitive and strategic one.
ndndn selected as finalist!3 years ago
savana selected as finalist!3 years ago
Maria Velde selected as finalist!3 years ago
Design Concepts Completed3 years ago
Open design concept stage had ended with 463 submissions from 86 designers. Go to DESIGNS tab to view all submissions.
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