Van Deusen Blue is the brand color.  When I think of excellence, images include stars, award ribbons, sparkles... but I don't have anything particular in mind.

I also like the symbolism of cherry blossoms as this is a renewal/new start for the experienced professionals involved.  That may be too detailed to work into a logo. Our mission statement is: Excellence Eye Care is an independent optometry practice and eyewear boutique providing high level optometry care leading to individualized treatment plans in a safe clinical setting where patient health and communication is key. 

We're focusing of high quality, personalized care.

Joe Mesa

Hi Javes can you please let us know what the color codes are for the blues?